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    40 Viral Beauty Picks for Your Makeup Bag

    Marie CalapanoBy Marie CalapanoApril 28, 2025No Comments
    Products are selected by our editors, we may earn commission from links on this page.

    Ready to refresh your makeup bag with beauty must-haves that deliver? Look no further ‘coz we’ve rounded up our top picks that can easily elevate your routine. From a natural-looking highlighter to a versatile eyeshadow palette, these viral favorites make it simple to create a stunning look every time. Keep reading to discover the beauty essentials you won’t want to miss!

    1

    Clinique Lightweight Foundation

    Clinique Lightweight FoundationCredit: Amazon

    Get a radiant finish with Clinique’s Even Better Foundation! This medium coverage foundation evens skin tone and reduces dark spots while providing broad-spectrum SPF 15 protection. Perfect for a natural, radiant look.

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    2

    Erborian SPF 20 BB Cream

    Erborian SPF 20 BB CreamCredit: Amazon

    Even out skin tone and conceal imperfections effortlessly with Erborian BB Cream! Infused with Ginseng, this 5-in-1 Korean treatment hydrates, smooths, and protects with SPF 20 for a radiant complexion. Discover the secret to perfect skin today!

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    3

    Wonderskin Blendable Eyeshadow Stick

    Wonderskin Blendable Eyeshadow StickCredit: Amazon

    Experience eyeshadow like never before with Wonderskin’s IYKYK Eyeshadow Stick. Infused with Goji Berry Extract and hydrating ceramides, it delivers a cooling sensation and weightless finish. This waterproof, smudge-proof stick offers bold, rich hues that last all day.

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    4

    Clinique Silky-Light Foundation

    Clinique Silky-Light FoundationCredit: Amazon

    Experience flawless skin with Clinique CN 52 Neutral! This moisturizing and smoothing foundation offers long-lasting coverage, is water-resistant, and includes sun protection of SPF 15.

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    5

    Maybelline Dream Fresh BB Cream

    Maybelline Dream Fresh BB CreamCredit: Amazon

    Achieve a flawless complexion with Maybelline’s Dream Fresh BB Cream. This 30 ml beauty essential offers eight skin benefits in one, including hydration, SPF 30 protection, and a smooth finish. Perfect for everyday wear!

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    6

    Laura Geller Serum Blush Tint

    Laura Geller Serum Blush TintCredit: Amazon

    Get a natural flush with Laura Geller’s Serum Blush Tint in the shade of Practical Pink! This weightless, hydrating formula delivers a sheer, buildable finish infused with hyaluronic acid to rejuvenate your skin. Perfect for a refreshing pop of color!

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    7

    L’Oréal Pro Glow Foundation

    L'Oréal Pro Glow FoundationCredit: Amazon

    Achieve a healthy, radiant glow with L’Oréal Paris Infallible Pro Glow Foundation! Enjoy up to 24-hour wear with medium coverage and a light texture, perfect for normal to dry skin. Available in 10 shades for your perfect match.

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    8

    YSL Radiant Touch Concealer

    YSL Radiant Touch ConcealerCredit: Amazon

    Brighten your complexion with the Yves Saint Laurent Touche Eclat! This pen-brush concealer banishes under-eye shadows, hides fatigue signs, and is a must-have for any handbag. Suitable for all skin types.

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    9

    Maybelline Sky High Mascara Duo

    Maybelline Sky High Mascara DuoCredit: Amazon

    Get sky-high lashes with Maybelline’s Lash Sensational Sky High Mascara Duo! This washable volumizing mascara with bamboo extract and fibers offers limitless length and volume. Perfect for sensitive eyes and contact lens wearers, it defines, curls, and multiplies lashes from every angle. Easily removed with soap and water or makeup remover.

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    10

    Waterproof High-Impact Mascara

    Waterproof High-Impact MascaraCredit: Amazon

    Elevate your look with Clinique’s High Impact Mascara! This waterproof formula in classic black delivers dramatic volume and long-lasting wear. Perfect for any occasion, it ensures your lashes stay bold and defined all day.

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    11

    Wonderskin Smudge-Proof Lip Stain

    Wonderskin Smudge-Proof Lip StainCredit: Amazon

    Experience long-lasting lip color with Wonderskin’s fan favorite lip stain! This transfer-proof stain is smudge-proof, water-proof, and even mask-proof. Apply the innovative blue lip masque, let it set, and wipe away for a natural, buildable lip stain that lasts all day.

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    12

    Neutrogena Lip Soother

    Neutrogena Lip Soother Credit: Amazon

    Get luscious lips with Neutrogena’s MoistureShine Lip Soother! This SPF 20 gloss not only hydrates but also protects your lips from the sun. Perfect for a glossy finish and ultimate lip care.

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    13

    Oceanly Sheer Lip Gloss Stick

    Oceanly Sheer Lip Gloss StickCredit: Amazon

    Elevate your look with Oceanly’s Sheer Lip Gloss Stick! This vegan lip gloss offers the shine of a gloss and the softness of a balm. Made with 99.9% natural ingredients, it hydrates and improves lip appearance. Plus, it’s EWG Verified, cruelty-free, and comes in a biodegradable package. Choose from 3 stunning shades!

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    14

    Dual-Ended Lip Brush Set

    Dual-Ended Lip Brush SetCredit: Amazon

    Achieve flawless lips with Unaone’s dual-ended lip brushes! With a retractable end and protective lid, these metal-handled, soft-bristle brushes are perfect for lipstick and gloss application, at home or on the go.

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    15

    Natural Bio Base Foundation

    Natural Bio Base FoundationCredit: Amazon

    Achieve a flawless look with W3LL PEOPLE’s Natural Bio Base Baked Foundation in Fair Golden shade. This vegan, gluten-free, and cruelty-free foundation provides a smooth, natural finish while being gentle on your skin.

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    16

    Urban Decay Waterproof Highlighter

    Urban Decay Waterproof HighlighterCredit: Amazon

    Illuminate your glow with Urban Decay’s Facebond Luminizer! This waterproof liquid highlighter, enriched with 3% Niacinamide and Vitamin E, gives you a radiant finish. Perfect for all-day wear, its skin-loving ingredients ensure you look flawless.

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    17

    Compact Mirror with Adjustable LED Light

    Compact Mirror with Adjustable LED LightCredit: Amazon

    Do your makeup effortlessly with this handy compact mirror! Its compact size makes it easy to carry around, and the bright LED lights ensure you can see clearly even in low light. The 1X/3X magnification is great for detailed makeup tasks. A great value for money and is perfect for on-the-go touch-ups.

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    18

    Niré Beauty 15-Piece Vegan Brush Set

    Niré Beauty 15-Piece Vegan Brush SetCredit: Amazon

    Discover the award-winning Niré Beauty Professional Makeup Brushes! This 15-piece set includes super-soft, vegan brushes, a blending sponge, and a brush cleaner. Feel confident and beautiful with our included guide and secret pro tips!

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    19

    All-in-One 86 Shades Makeup Palette

    All-in-One 86 Shades Makeup PaletteCredit: Amazon

    Discover the ultimate makeup palette with 86 shades! The UCANBE Pretty All Set includes eyeshadows, highlighters, blushes, and contours. Perfect for daily makeup and special occasions, it’s a must-have for any beauty lover.

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    20

    Urban Decay Naked Basics Eyeshadow Palette

    Urban Decay Naked Basics Eyeshadow PaletteCredit: Amazon

    With its high pigmentation and a mix of matte and shimmery shades, this lovely palette from Urban Decay offers versatility for creating both natural and smoky looks. Whether you’re a makeup pro or just starting out, this palette is a fantastic addition to your collection.

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    21

    NYX Matte Setting Spray

    NYX Matte Setting SprayCredit: Amazon

    Keep your makeup flawless all day with NYX Professional Makeup Setting Spray! This lightweight and translucent spray offers a shine-free, matte finish and enhances color payoff. Ideal for oil-prone skin, it sets both liquid and powder foundation, reducing unwanted color fade. Perfect for on-the-go touch-ups!

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    22

    Urban Decay All-Nighter Makeup Setting Spray

    Urban Decay All-Nighter Makeup Setting SprayCredit: Amazon

    Keep your makeup flawless with Urban Decay All-Nighter Setting Spray! Enjoy up to 16 hours of wear with this vegan and oil-free formula. Perfect for all-day confidence.

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    23

    MAC Prep + Prime Fix Mist

    MAC Prep + Prime Fix MistCredit: Amazon

    Revitalize your skin with MAC Prep + Prime Fix Mist! It soothes, refreshes, and sets makeup for up to 12 hours. Enjoy a choice of romantic rose, calming lavender, or creamy coconut scents. Shop now for a flawless finish.

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    24

    Rose Gold Eyelash Curler

    Rose Gold Eyelash CurlerCredit: Amazon

    Achieve beautifully curled lashes with this pretty eyelash curler! Its ergonomic design and hypoallergenic silicone pads ensure a comfortable and safe curling experience. With three replacement pads included, this curler is built to last.

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    25

    Extreme Volume Mascara & Primer

    Extreme Volume Mascara & PrimerCredit: Amazon

    Achieve bolder, blacker lashes with ease! This innovative dual-ended mascara and primer builds maximum-fiber volume from root to tip, letting your lashes do the talking.

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    26

    Laura Geller Medium Coverage Concealer

    Laura Geller Medium Coverage ConcealerCredit: Amazon

    This buildable concealer smooths expression lines, lifts skin, and covers under-eye circles, redness, and blemishes. Infused with Vitamin E for improved elasticity and reduced redness.

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    27

    Mini Tweezer Set

    Mini Tweezer SetCredit: Amazon

    Featuring perfectly aligned, hand-filed tips, these petite point and slant tweezers come in a stylish, faux-leather travel case. Perfect for on-the-go grooming and a luxurious gift.

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    28

    Universal Taupe Eyebrow Pencil Duo

    Universal Taupe Eyebrow Pencil DuoCredit: Amazon

    Perfect brows for everyone! This eyebrow pencil duo blends seamlessly with all hair colors and skin tones. This paraben-free and cruelty-free pencil comes with a spoolie brush for flawless application.

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    29

    Urban Decay Glide-On Eye Pencil

    Urban Decay Glide-On Eye PencilCredit: Amazon

    This eyeliner’s smooth application and long-lasting wear make it a standout choice. With a variety of rich shades available, you can easily find the perfect color to match your style. Say goodbye to smudging and hello to a flawless look all day long with this fantastic eyeliner.

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    30

    Waterproof Eyebrow Gel

    Waterproof Eyebrow GelCredit: Amazon

    Achieve flawless brows with WUNDERBROW’s Waterproof Eyebrow Gel! Define, fill, and thicken with this long-lasting formula that won’t flake, fade, or smudge. Available in multiple shades, it’s perfect for natural-looking brows all day.

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    31

    Medium Brown Eyebrow Pencil

     Medium Brown Eyebrow PencilCredit: Amazon

    This vegan, gluten-free, and cruelty-free eyebrow pencil from Chella offers a smooth application, perfect for soft brunettes. Enjoy long-wearing color that’s easy to blend for a natural finish.

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    32

    L’Oreal Super Slim Eyeliner

    L'Oreal Super Slim EyelinerCredit: Amazon

    Achieve flawless lines with L’Oreal Super Slim Eyeliner! It features a 0.4mm ultra-fine felt tip that delivers sleek, sophisticated eyes in one stroke. The intense, quick-dry formula glides smoothly and lasts 12 hours. Perfect for sensitive eyes and contact lens wearers.

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    33

    Premium Synthetic Travel Makeup Brush Set

    Premium Synthetic Travel Makeup Brush SetCredit: Amazon

    Upgrade your beauty routine with this 9-piece vegan makeup brush set! Featuring vibrant handles and environmentally friendly wooden handles, these brushes are perfect for flawless makeup on the go.

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    34

    Non-Glittery Highlighter

    Non-Glittery HighlighterCredit: Amazon

    This highlighter from Perricone MD is a great pick for those who love a subtle, natural glow. It’s perfect for various skin types and is easy to carry for on-the-go touch-ups, providing a warm, non-glittery highlight that enhances your look. If you’re after a product that offers a natural finish, this highlighter is a great addition to your makeup bag.

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    35

    Maybelline Vinyl Ink Lipstick

    Maybelline Vinyl Ink LipstickCredit: Amazon

    Get ultra-pigmented, smudge-free lips with Maybelline’s SuperStay Vinyl Ink! Enjoy brilliant color and a comfortable feel that lasts up to 16 hours. Shake, glide, and shine with ease using the arrow-shaped applicator. Perfect for a long-lasting, glossy finish.

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    36

    Rimmel Pink Blush Lipstick

    Rimmel Pink Blush LipstickCredit: Amazon

    Turn heads with this best-selling pink blush lipstick from Rimmel! Enjoy intense, long-lasting color for up to 8 hours. Its smooth, creamy texture ensures comfortable wear all day. With 25% more color impact and Color Protect technology, your lips will look vibrant and stunning.

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    37

    3D Hydra Lipgloss

    3D Hydra LipglossCredit: Amazon

    Achieve shiny, plumped lips with KIKO Milano’s 3D Hydra Lipgloss! This softening gloss blends smoothly, leaving lips smooth and radiant. The non-sticky texture and soft wand applicator offer precise application. Dermatologically tested and non-comedogenic, it’s the perfect addition to your beauty routine.

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    38

    Hydrating Lip Perfector

    Hydrating Lip PerfectorCredit: Amazon

    Achieve smooth, luscious lips with Clarins Lip Perfector! This hydrating gloss offers a natural shine while moisturizing and plumping your lips for a fuller look. Perfect for daily use!

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    39

    Nourishing Lip Balm Set

    Nourishing Lip Balm SetCredit: Amazon

    Pamper your lips with Beauty4Britain’s fruity lip balm. Enjoy nourishing and long-lasting care with 5 fruity flavors: apple, grape, lemon, orange, and strawberry. Enriched with beeswax for superior hydration and protection.

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    40

    Burt’s Bees Hydrating Lip Balm

    Burt's Bees Hydrating Lip Balm Credit: Amazon

    Keep your lips hydrated and healthy with Burt’s Bees lip balm! With flavors like Beeswax, Cucumber Mint, Watermelon, and Sweet Mandarin, there’s something for everyone. This lip balm provides all-day moisture and is made from natural ingredients, making it a top pick for lip care.

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