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    The 38 Most Viral Beauty Products of the Year

    Jay Marc NojadaBy Jay Marc NojadaApril 25, 2025No Comments
    Products are selected by our editors, we may earn commission from links on this page.

    The past year brought a surge of beauty products that everyone seemed to mention, compare, and share everywhere you looked. Think viral fragrances, high-powered gadgets, clever hair saviours, and must-try skincare—all with real fans and real results. If trying what’s actually trending sounds like fun, these finds on Amazon might just upgrade your entire daily routine.

    1

    Armaf Club De Nuit Intense Perfume

    Armaf Club De Nuit Intense PerfumeCredit: Amazon

    Who knew my morning commute would leave me smelling like I’d spent a week in Paris? With a scent that lasts all day and a stylish bottle to boot, it’s hard to go wrong. The fragrance mimics expensive ones like Creed Aventus, making it a budget-friendly option.

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    2

    32 Colours Nail Polish Kit

    32 Colours Nail Polish KitCredit: Amazon

    Lost a bet on game night and ended up with nails flashier than a Christmas jumper. With 32 colors and a UV lamp included, it’s a steal. Plus, it saves you money on salon visits.

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    3

    Leave-In Hair Mask

    Leave-In Hair MaskCredit: Amazon

    Thought my barnet felt like straw until I slapped some of this on—suddenly, my hair’s smoother than a fresh pint. This best-seller leaves your hair feeling soft and smooth after just a few uses. If your hair has seen better days, this might just be the miracle you need!

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    4

    Remington Hair Straightener

    Remington Hair StraightenerCredit: Amazon

    Tried ironing out a rogue cowlick before a date; now even my mates ask for a borrow. With its quick heat-up time and Moroccan Argan Oil-infused plates, your hair will look and feel fabulous. It’s perfect for taming frizz and achieving that salon-quality finish at home.

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    5

    Laura Geller Baked Palette

    Laura Geller Baked PaletteCredit: Amazon

    With everything you need for eyes, cheeks, and highlighting, it’s the ultimate all-in-one palette. The shades are beautifully pigmented and blend like a dream. Plus, it’s handmade in Italy, so you know you’re getting quality.

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    6

    Anti-Frizz Treatment Spray

    Anti-Frizz Treatment SprayCredit: Amazon

    Monsoon season means my hair’s bigger than my ego after a promotion—this sorted me right out. This magic-in-a-bottle leaves your hair smooth, shiny, and frizz-free, even in the most humid conditions. The best part? It lasts for several washes, so you don’t have to apply it daily.

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    7

    Molton Brown Body Care Collection

    Molton Brown Body Care CollectionCredit: Amazon

    Used my girlfriend’s shower stuff once and walked out smelling like I was about to host a fancy dinner party. They lather up nicely and make every shower feel like a treat. Whether you’re gifting it or indulging yourself, this set is a win.

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    8

    Hair Texturizing Spray

    Hair Texturizing SprayCredit: Amazon

    Skipped a haircut for weeks—bit of this and my floppy fringe finally started behaving. This spray is easy to use and holds your hair’s volume all day without feeling sticky. Your hair will thank you for the extra oomph, and you’ll love the way it looks and feels.

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    9

    Vegan-Friendly Maintenance Shampoo

    Vegan-Friendly Maintenance ShampooCredit: Amazon

    Tried to impress a vegan mate by swapping my shampoo and ended up liking it more than my bacon sarnie. This shampoo repairs and strengthens your hair, leaving it smooth and shiny. It’s vegan-friendly and free from nasty chemicals.

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    10

    Aromatic Spicy Perfume

    Aromatic Spicy PerfumeCredit: Amazon

    Sprayed a bit for a wedding, and my cousin thought I’d spent the day baking for Christmas. With a delightful mix of vanilla, warm spices, and woody notes, this perfume delivers a luxurious scent that lasts all day.

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    11

    Plastic-Free Baby Wipes

    Plastic-Free Baby WipesCredit: Amazon

    Used these to clean my trainers after five-a-side; now my eco-warrior pal thinks I’m turning a new leaf. These wipes are incredibly gentle on delicate baby skin, containing 99.9% water and a drop of fruit extract. The fact that they are eco-friendly and plastic-free makes them an excellent choice for environmentally conscious parents.

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    12

    Philips 7-in-1 All-In-One Trimmer

    Philips 7-in-1 All-In-One TrimmerCredit: Amazon

    Attempted a home haircut and somehow ended up looking less like a thumb—credit where it’s due. It comes with multiple attachments, making it perfect for trimming your beard, hair, and even nose hair. The battery life is impressive, lasting up to 60 minutes on a single charge.

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    13

    Hair Growth Shampoo & Conditioner

    Hair Growth Shampoo & ConditionerCredit: Amazon

    Getting a receding hairline in my thirties wasn’t in the plan, but this bottle’s made me the comeback kid. With ingredients like biotin and argan oil, it promises to bring life back to your locks. It’s great for both men and women and even works well on dyed hair.

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    14

    Powerful Hair Dryer

    Powerful Hair DryerCredit: Amazon

    Borrowed my mum’s hair dryer and my hair nearly took off—felt like a wind tunnel in the bathroom. Its 2400W motor ensures your hair dries fast, and the ionic technology keeps frizz at bay. It’s lightweight, making it easy to use.

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    15

    Jimmy Choo Eau de Parfum

    Jimmy Choo Eau de ParfumCredit: Amazon

    Sprayed it before a night out—my mates accused me of trying to get a modelling contract. Its fresh and clean scent is both lovely and long-lasting, ensuring you smell great all day. Plus, the bottle itself is a beauty, making it a great addition to your vanity.

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    16

    Gillette Men Antiperspirant Deodorant

    Gillette Men Antiperspirant DeodorantCredit: Amazon

    Played basketball all afternoon and didn’t get side-eyed in the jeep on the way home. With its invisible formula, you can say goodbye to embarrassing white marks on your clothes. Plus, the multi-pack offers great value, making it an economical choice.

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    17

    Gillette Men Razor Refills

    Gillette Men Razor RefillsCredit: Amazon

    Ran out of razors and had to ‘borrow’ one from my flatmate’s secret stash—best decision I made all month. Each blade lasts a long time, making this pack of 11 a great value. The precision trimmer is a handy feature for those tricky spots around the nose and jawline.

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    18

    Antibacterial Hand Wash

    Antibacterial Hand WashCredit: Amazon

    Flatmate started cooking more, so having soap that doesn’t smell like hospital became the real kitchen MVP. The bulk buy option is not only economical but also eco-friendly. It’s gentle on the skin, making it suitable for the whole family.

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    19

    Nail Repair Polish

    Nail Repair PolishCredit: Amazon

    Tried fixing a split nail with tape—got laughed at. Swapped for this miracle stuff and got a ‘well done’ instead. This vegan formula is easy to apply and dries quickly, making it a hassle-free addition to your nail care routine.

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    20

    Electric Foot File Remover

    Electric Foot File RemoverCredit: Amazon

    My heels looked like cracked concrete after trekking in Rizal—this gadget had them flip-flop ready in minutes. With its two speeds and multiple rollers, you can customize your foot care routine. The USB charging makes it easy to power up anywhere.

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    21

    Argan-Oil Infused Hair Treatment

    Argan-Oil Infused Hair TreatmentCredit: Amazon

    My hair went from ‘wilted lettuce’ to ‘handsome bloke on telly’ after using a drop or two. It leaves your hair incredibly soft, shiny, and smelling divine. Just a little bit of this magic potion goes a long way, making it a worthy investment.

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    22

    Nourishing Facial Oil

    Nourishing Facial OilCredit: Amazon

    This facial oil is like a smoothie for your face, packed with 9 antioxidant-rich superfoods. It’s lightweight, non-greasy, and absorbs easily, leaving your skin looking radiant and feeling smooth.

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    23

    Extra Strength Scalp Foam

    Extra Strength Scalp FoamCredit: Amazon

    Started using this secretly after seeing an advert—now my scalp feels less like a desert and more like, well, a scalp. This foam is easy to apply and absorbs quickly, and with results visible in as little as 8 weeks, it’s a great investment for your hair.

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    24

    Vitamin C Radiance Serum

    Vitamin C Radiance SerumCredit: Amazon

    Girlfriend caught me stealing her serum and now makes me buy my own—jokes on her, I actually like it. With 14% stabilized Vitamin C, it brightens your skin and smooths out fine lines. It’s also packed with squalane and vitamin F for extra moisturization.

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    25

    Philips Amazon-Exclusive Electric Shaver

    Philips Amazon-Exclusive Electric ShaverCredit: Amazon

    Needed something that wouldn’t nick my chin before a big meeting—job done, no plasters in sight. It offers a quiet, smooth shave and works well whether you prefer to shave wet or dry. With its ergonomic handle and self-sharpening blades, you’ll get a clean shave every time.

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    26

    LED Nail Lamp

    LED Nail LampCredit: Amazon

    Painted my mate’s nails for his stag, and this dried the paint before anyone could have second thoughts. It cures all kinds of gel polishes quickly and efficiently. The automatic sensor and LCD display make it super easy to use.

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    27

    Oral-B Electric Toothbrushes

    Oral-B Electric ToothbrushesCredit: Amazon

    Switched from manual and now my dentist thinks I’ve finally grown up. It’s quiet, powerful, and leaves your teeth feeling super clean. The travel case is a nice touch, and the long battery life means you won’t be constantly charging it.

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    28

    Cetaphil Face & Body Wash

    Cetaphil Face & Body WashCredit: Amazon

    Every summer, my face turns redder than a roasted pig—this wash doesn’t wind it up even more. It’s perfect for anyone with sensitive skin, and it doesn’t leave you feeling dry or irritated.

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    29

    Oil-Free Sunscreen

    Oil-Free SunscreenCredit: Amazon

    Every beach trip, my mates look greasy in photos—meanwhile, I stick to this and look just presentable enough for a profile pic. Not only does it keep those pesky UV rays at bay, but it also leaves your skin looking matte and not like an oil slick.

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    30

    Eyelash Perm Kit

    Eyelash Perm KitCredit: Amazon

    Was dared to get curly lashes—now my girlfriend’s jealous of my new ‘superpower’. It’s perfect for anyone who wants professional-looking lashes without the salon visit.

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    31

    100% Pure Epsom Salts

    100% Pure Epsom SaltsCredit: Amazon

    Played five sets of tennis, soaked in this stuff, then actually managed to walk the next day. These salts dissolve easily and come in a resealable bag, so you won’t find yourself accidentally turning your bathroom into a salt mine. Plus, they’re vegan and cruelty-free.

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    32

    Professional Makeup Brushes Set

    Professional Makeup Brushes SetCredit: Amazon

    Got roped into doing stage makeup for my niece’s school play—these brushes kept the chaos to a minimum. With soft, gentle brushes and a stylish travel case, you’ll feel like a pro even if you’re just starting.

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    33

    Spa Gift Set

    Spa Gift SetCredit: Amazon

    Mum’s birthday present once, and now she expects a box of this every year. With a variety of bath goodies and a delightful rose scent, it’s like a spa day without leaving your home.

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    34

    3-in-1 Anti-Redness Colour Corrector

    3-in-1 Anti-Redness Colour CorrectorCredit: Amazon

    Got sunburnt at a festival, and this green tube turned me from tomato back to bloke. With its SPF50, it offers sun protection while effectively covering up red patches.

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    35

    Laura Geller Baked Powder Foundation

    Laura Geller Baked Powder FoundationCredit: Amazon

    Stole this from my sister for Zoom calls—suddenly, no more shiny forehead in screenshots. It’s especially great for mature skin, providing a smooth finish that doesn’t settle into fine lines. The coverage is natural and can be built up without looking heavy.

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    36

    Age-Defying Retinal Night Serum

    Age-Defying Retinal Night SerumCredit: Amazon

    Used to joke about beauty sleep, but after using this, my under-eye circles stopped scaring small children. It works faster than regular retinol and is gentle enough for sensitive skin. Your skin will feel smoother and look more youthful with regular use.

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    37

    Eyelash Serum

    Eyelash SerumCredit: Amazon

    Sister bought me this as banter, and now my lashes now look like windscreen wipers in monsoon season. Just one stroke a day and you’ll see results in a few weeks. It’s easy to use and one bottle can last up to six months, which means more bang for your buck.

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    38

    Skin Rejuvenation Photon Mask

    Skin Rejuvenation Photon MaskCredit: Amazon

    Tried this glowing mask for the laugh—now I’m convinced I could join Daft Punk. With seven colours to tackle everything from acne to wrinkles, this mask is a multitasking marvel.

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